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About Sexologist Jill McDevitt
 
The idea came to Jill McDevitt in early 2001 when she was 15 years old and a 10th grader in high school. After discovering clitoral stimulation and subsequently reading up about clits in the high school library, she was angry that no one had told her about it before. Despite having forward thinking parents who did not shy away from talking to her about sex, and despite getting a fairly robust sex education from her public school, she had still been mislead about the nature of female sexual pleasure. She decided that if she was never taught about the importance of a woman's clitoris, what type of awful myths and misinformation had girls with a less progressive upbringing been feed? The idea to start a business offering fun and entertaining sex education seminars for women was born!

 

Jill spent many Friday nights in high school at the local bookstore sitting on the floor in the "relationships and sexuality" aisle reading every book cover to cover. By age 17 she was a very well read "sexpert", and she began designing the business plan for her sex education business. She interviewed small business owners for advice, consulted a lawyer regarding how to incorporate the business and file business taxes, and designed a needs and interest assessment to determine what sexuality topics people wanted to learn about and how much they would be willing to pay for her services.

 

The business endeavor was put on the backburner while Jill attended college. Thinking there was no such thing as a "sex major" she started out majoring in psychology, but then learned that there was one school on the entire North American continent that offered a bachelor's degree in human sexuality. Undaunted that the college was located in Canada, Jill moved to a foreign country at 19 years old in pursuit of the degree, and in 2007 earned a B.A. in Sexuality, Marriage, and Family.

 

After graduating and moving back to the States, the sex education business became "the 10 year career plan" after a boyfriend convinced Jill that at 21 years old with no work experience, no start up capital, and nothing put a crazy pipedream, her business would fail as no one would take her seriously. She enrolled in a graduate program in human sexuality and attempted to find "real work". But then she had a change of heart. She dumped the boyfriend and started "Sex and Sensibility Seminars" out of her home, educating and entertaining women on topics such how to have the sex talk with your children, how to engage in foreplay, masturbation, and of course, clitorises.

 

Sex and Sensibility Seminars was profiting, but Jill knew her success could be more far reaching if she had a retail location. Feminique Boutique opened in West Chester, PA on May 3, 2008, a mere 18 weeks after she first thought of it. The opening of a feminist, sex-positive boutique and education center caused so much controversy in the conservative town, it became an international news story.

 

To bring the focus of the business back to the

educational programming, the "boutique" in the name was dropped in 2010, the same year Jill completed her Master's degree in Human Sexuality Education and started her Ph.D. To date, Feminique, as it's now known, has sold over 4,000 vibrators and has conducted workshops that have educated over 3,000 women about clitorises.

 

 
 
 
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